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Apple Developer News


August 8, 1997, No. 69


MARKETING OPPORTUNITIES


Free Publicity for MACWORLD Announcements

The Macintosh News Network is displaying a MACWORLD Expo/Boston Report web page that lists new product announcements, technology showings, and special offers made during MACWORLD Expo/Boston. Since this well-organized resource will function as an Expo overview for users and journalists after the trade show is over, you may want to make sure your MACWORLD product and company news is posted to this web site: If you don't see your announcements on this site, send press releases to e-mail address resources@macnn.com.

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PRODUCT AND TECHNOLOGY NEWS


Mac OS 8 Sales Exceed Expectations

At this week's MACWORLD Expo/Boston, Apple announced that Mac OS 8 sales have far exceeded sales projections. According to preliminary estimates, 1.2 million copies were sold in less than two weeks.

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Mac OS and QuickTime Lead in Video and Multimedia Production

The market research firm, Griffin Dix Research Associates, has confirmed that Mac OS and QuickTime are the technology platforms of choice in the digital video and multimedia production markets. The firm's research showed that 48 percent of respondents use the Mac OS as their platform of choice for video and multimedia production and that 41 percent of video production sites use QuickTime.

Griffin Dix, the principal of this research firm, said "Our sample for the Professional Digital Video Study included equal numbers of buyers of Mac OS and digital PC video products, as well as platform-independent lists of video production sites. The results indicate that the Mac OS is the primary operating environment for video and multimedia production at sites using digital video products. The study also shows that QuickTime has become an important standard in the various video production market segments, including corporate in-house video production departments, video services companies, and TV broadcast sites."

At the same time, QuickTime's unique capabilities were recognized as one of Videography magazine's Editors' Choices at the 1997 National Association of Broadcasters (NAB) trade show. Earlier this year QuickTime received Television Broadcast Magazine's "Editors' Pick of Show" award for the advancement of the art and science of television broadcast at NAB show.

For more details on this study, see the Apple press release:

For details on purchasing the complete Professional Digital Video Research Study and the Consumer and Prosumer Video Research Study, visit the Griffin Dix web site:

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Apple Road Show to Promote New Products

Macintosh computer enthusiasts across the United States will get a chance to experience the latest in personal computing as Apple kicks off its national road show. Announced at MACWORLD Expo/Boston, the road show will feature hands-on demonstrations of the company's new Power Macintosh and PowerBook systems in more than 30 cities across the United States between now and November.

"Taking our newest Macintosh computers and Mac OS 8 operating system on the road is precisely the kind of grass-roots effort that I think is essential to give our users the good reasons and confidence to buy a Macintosh," said Apple executive vice president of Marketing Guerrino De Luca.

Each exposition presents state-of-the-art solutions for creativity, work, play, learning, and mobility. The road show is part of Apple's campaign to demonstrate the Mac OS platform's enhanced user experience, compatibility with Windows-based computers, Internet communications, and multimedia capabilities, all made possible by recently introduced hardware and the Mac OS 8 operating system.

In addition to Apple products, the road show displays the latest products from Adobe Systems, Berkeley Systems, Broderbund, Claris, Davidson, Living Books, and Netscape Communications--all running on Mac OS 8.

Cities for the 17-week itinerary were selected for their high concentrations of Macintosh users, and each stop along the way will be complemented with special user group and community programs, as well as merchandising promotions.

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Apple Announces the World's Fastest Mac OS Server

Apple just announced the world's fastest Mac OS server--the Apple Workgroup Server 9650/350. Based on an accelerated next-generation PowerPC 604e processor running at 350 MHz, the Workgroup Server 9650/350 features several design improvements that contribute to its outstanding system performance. Specifically, Apple's new Inline Cache, a 1 MB level-2 cache, facilitates higher processor-to-cache communication, thus increasing the PowerPC processor's performance. A 100-MHz bus located between the Apple Inline Cache and the system's processor facilitates the rapid transfer of information.

The enhanced Workgroup Server 9650/350 is expected to be available starting in early September 1997. For U.S. estimated pricing and configurations, see the press release:

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Apple Unveils the World's Fastest Personal Computer

On the eve of the annual MACWORLD Expo in Boston, Apple unveiled the fastest personal computer available. The company highlighted the 350-MHz Apple Power Macintosh 9600/350, which is nearly twice as fast as Apple's highest-performance offering of one year ago, and faster than the fastest Pentium II system available.

"The Power Macintosh 9600/350 is my dream machine," said Harry Marks, noted designer of content for broadcast media. "This computer is so fast that it dramatically changes the entire user experience compared to my year-old high-performance Power Mac."

The Apple Power Macintosh 9600/350 is part of a new line of powerful desktop computers from Apple that are used by professionals in fields such as publishing, multimedia/Internet authoring, science, and engineering. The new line includes the Power Macintosh 9600/350, 9600/300, and 8600/300. An additional model, the 8600/250, is available in many countries outside the United States.

The new Power Macintosh 9600 and 8600 computers feature several design improvements that contribute to outstanding system performance. Most notable is the new Apple Inline Cache, which resides on the processor card and creates a wider path with faster communication between the processor and the 1 MB level-2 cache, dramatically increasing performance. In addition, the Apple Inline Cache doubles the rate (to 100 MHz) at which the cache is accessed.

The Power Macintosh 9600/350, 9600/300, and 8600/300 are available immediately worldwide. The Power Macintosh 9600/350, 9600/300, and 8600/300 are expected to be available at the end of August 1997. For estimated U.S. pricing, see the full Apple press release:

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QuickTime VR Authoring Studio Simplifies 3D Scene Creation

QuickTime VR Authoring Studio, which was introduced at MACWORLD Expo, allows web designers and multimedia authors to create QuickTime VR (virtual reality) panoramas and objects quickly and easily. With the new QuickTime VR Authoring Studio, expected to be available in the fourth calendar quarter of 1997, Apple believes that QuickTime VR adoption will increase on both the Internet and CD-ROM.

QuickTime VR Authoring Studio is intended to radically simplify the creation of QuickTime VR scenes, including both panoramas and objects. The product will have an easy-to-navigate user interface and the following features:

For more details, see the press release:

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Apple Introduces Advanced 17-Inch Color Macintosh Displays

At MACWORLD Expo Apple introduced new high-performance AppleVision 750 AV and AppleVision 750 color displays for publishers, multimedia authors, photographers, and professionals who rely on consistent visual performance and color accuracy. With a viewable screen area of 16.1 inches, both displays incorporate the same Apple digital color technology as the larger AppleVision 850 AV and 850 displays, introduced in May. Apple's digital color technology provides state-of-the-art color accuracy, which is achieved through a patented internal calibration system that adjusts color over time with minimal user interaction. The displays also support Apple's ColorSync technology for color matching across multiple devices--such as color printers and scanners--by allowing display profiles to be created when convenient. The new displays also feature extensive, easy-to-use software control of screen geometry, mode switching, and color settings.

For more on product features and availability, see the full press release:

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New LaserWriter Offers Ground-Breaking Printing Capabilities

The newly introduced LaserWriter 8500 workgroup printer, which is designed to meet the diverse needs of general business, publishing, and education environments, is one of the industry's first laser printers based on Adobe PostScript 3. (The PostScript 3 printing system provides a higher level of performance, enhanced image quality, and advanced page processing.) The LaserWriter 8500 printer is also the first from Apple to support full-bleed printing on paper sizes up to ledger (A3). Apple also announced the LaserWriter 8500 Plus Upgrade Kit, which offers customers a convenient way to expand the laser printer's paper-handling capacity and functionality.

"The new Apple LaserWriter 8500 offers some unique capabilities for the users of workgroup printers, including cross-platform compatibility for UNIX, Macintosh, and Wintel systems," said Ed Pullen, Service director at Computer Intelligence. "The printer also offers exceptional economy in toner costs and cartridge price."

The LaserWriter 8500 and LaserWriter 8500 Plus Upgrade Kit are expected to be available through Apple-authorized resellers worldwide; pricing and availability may vary. The LaserWriter 8500 is expected to be available in the United States by early September.

For more details, check out the complete press release:

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CodeWarrior to Support Mac OS 8 Application Development

Metrowerks recently announced additions to CodeWarrior Professional that will enable your applications to take advantage of new features in Mac OS 8. CodeWarrior will soon support the Mac OS 8 Appearance Manager through new classes in PowerPlant that allow developers to use new interface controls, such as sliders, progress bars, group boxes, pop-up menu buttons, bevel buttons, and image wells. Metrowerks is modifying existing PowerPlant gray-scale classes so that they allow developers to implement these same controls in System 7.5. This way, your PowerPlant applications can have the same look and feel in System 7.5 or on Mac OS 8.

Here are some of the other announcements made by Metrowerks this week:

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SOFTWARE AND DOCUMENTATION RELEASES


MacApp Application Framework Release 13 Available

Apple announced the availability of MacApp Release 13, a new version of its advanced object-oriented application framework used to facilitate the rapid development of Mac OS applications.

According to MacApp product manager Gary Little, the new features of MacApp will help make Mac OS programmers much more productive, particularly in developing Internet-savvy applications. "MacApp's Network Support Classes make it very easy to establish and manage TCP/IP connections, often with only a few lines of your own code. One of our example programs, for instance, is a rudimentary web server that has only eight lines of Internet-specific code."

The latest version is a significant upgrade providing new features, including the following:

MacApp is available for downloading, free of charge, from this web site:

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AppleShare IP 5.0.2 to Support Mac OS 8 and WebSTAR API

Apple recently announced that the latest version of its server software, AppleShare IP 5.0.2, will support the newly introduced Mac OS 8, as well as Starnine's WebSTAR API. By supporting the WebSTAR API (application programming interface), Apple is strengthening its support of the Internet and promoting broad adoption of the API to its developer community.

Apple plans to distribute a beta version of AppleShare 5.0.2 in early August 1997. The first Internet beta version (5.0.2 Seed 1) contains performance and reliability enhancements, including an updated version of the AppleShare Client, version 3.7.2. The second Internet beta version (5.0.2 Seed 2) will add support for Mac OS 8 and include the WebSTAR API.

The Seed 1 version is now available for downloading from the AppleShare IP web site:

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Apple Announces MacX 2.0

During MACWORLD Expo, Apple announced the shipment of MacX 2.0, an enhanced version of the company's easy-to-use software for high-performance X Window System computing on Mac OS computers. Designed to help increase the productivity of Mac OS users in UNIX/VMS environments, MacX enables users to run both network-based X applications and Mac OS applications seamlessly on one Mac OS computer.

MacX 2.0 includes support for the X Window System standard Version 11, Release 6.1 (X11R6.1). Compatibility with this widely adopted standard enables users to run the latest X client applications on their Mac OS computers. To enhance customer productivity further, Apple optimized MacX for use with Open Transport, which further optimizes server performance, particularly on PowerPC systems.

MacX 2.0 continues to provide the ease of use associated with Apple products. The product provides one-button installation and full support for Mac OS user-interface features. MacX 2.0 seamlessly integrates the Mac OS and X environments, allowing customers to customize the software so that they can launch frequently used X applications simply by choosing commands from pull-down menus. Customers can also cut and paste text and color graphics between the Mac OS and X environments. In addition, customers view X applications in familiar Mac OS windows for easy moving and resizing.

For a feature list, system requirements, and pricing, see the complete press release:

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Apple Updates Two Utilities for Mac OS 8

If you want your application to be compatible with Mac OS 8, you need the latest versions of these two utilities from Apple: MacsBug 6.5.4a3c1 (Apple's debugger) and System Picker 1.1a3 (a utility that lets you choose a System Folder on a volume for startup). You can download these utilities from the web:

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WEB-BYTES--Pointers to More News and Software


Tips for Using Mac OS 8

"The Macintosh Guy of Portland," Eric Prentice, just published a web page that provides some useful tips on installing Mac OS 8. He provides recommendations on which features users should install and the amount of disk real estate that each requires. This web page is posted to this site:



New Insanely Great Mac OS Resources

The Insanely Great Mac is a web site that just expanded to include the following services: The Insanely Great Mac site is located at this web address:



User Group Looking for Newton Demo Ideas

The Hong Kong Newton User Group (HKNUG) is preparing a booth for MACWORLD Expo/Hong Kong at the end of October, and it's looking for ideas from those with personal experience in designing Newton demos and booths. The group is looking for advice on these specific subjects: You can send your comments and ideas to the e-mail addresss: hknug@hkstar.com.



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Copyright © 1997 Apple Computer, Inc. All rights reserved.

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